![]() If you understand how your audience grows, did it expanded or contracted, and were there internal or external causes to these changes, then you can easily adapt your content to increase the number of followers and use this data for future posting. If you see the total number of fans significantly dropped, this metric can show on which specific day that happened, and what preceded to cause this. If your fan base predominantly comes from a specific country, then it could be valuable to tailor the content to their specific culture. Seeing a significant drop or increment can provide valuable insights into the fluctuation of your content and deliver additional impact on the decision-making process: which content to share and what happens with the numbers. The number of fans your Facebook Page has generated can be an indicator of how well your content is performing. ![]() Number of Fans Is my number of fans actually important?
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